Description

Outline

Data holds immense power, but only when effectively communicated. This course will equip you with skills to craft compelling data stories that resonate with your audience and drive meaningful action. You'll learn how to transform data into a captivating narrative, empowering informed decision-making across your organization.

What You'll Learn:

• Tailoring Data Stories: Understand the art of identifying the right data, detail level, and "so-what" factor for different audiences. You'll learn to adapt your approach based on the specific needs and goals of your audience.
• Purpose-Driven Presentations: Craft presentations that align with their intended purpose. Whether your aim is to persuade, inform, or generate discussion, you'll develop strategies to tailor data visualizations and narrative arcs to achieve the desired outcome.
• Data Storytelling Techniques: Master the art of weaving data into a compelling story. This course will introduce you to storytelling frameworks that help engage your audience and make information memorable.
• Equity Considerations: Explore the implications of data presentation and understand how well visuals and narratives are representing different groups. . Learn to leverage data responsibly for positive impact.
• Inclusive Storytelling: Develop presentations that are inclusive and accessible to a diverse audience. You'll explore strategies to remove communication barriers and ensure everyone can engage with your data story.
• Visual Communication Tools and Strategies: Master the art of creating clear, compelling slide decks that visually represent the narrative of your data. Learn how to utilize design principles for audience-aligned communication.

By the end of this course, you'll be able to:

• Develop audience-centric data presentations that resonate with specific needs and objectives.
• Leverage storytelling techniques to make data impactful and memorable.
• Navigate the equity considerations of data presentation.
• Create inclusive presentations that cater to diverse audiences.
• Design compelling slide decks with strong visual communication principles.
• Confidently present data insights to a wide range of audiences within your organization.

Unleash the power of data storytelling and become a persuasive communicator of valuable insights within your organization. This course is ideal for anyone who wants to transform data into impactful stories that can drive change. 

Course Dates and Times

The next available course runs March  10- April 20, 2025.
Learners and instructors will meet as a group to workshop their design project at 6:00 p.m.–7:30 p.m. US Central Time on: 

• March 11, 18, 25, April 1, 8 & 15

Course Format

This six-week course blends elements of asynchronous and synchronous components to provide learners with flexibility in project work, while also having face-to-face time with instructors and fellow learners via Zoom. 
Each week students will:

• attend one 90-minute Zoom, during which students will participate in discussions and workshop their project with the instructor and peers
• complete three hours of assignments or project work

Students will be graded based on completion of assessed assignments/projects.

Technology Requirements

To participate in this course, learners will need:

• Access to Microsoft Excel
  • If you do not already have Excel, you can download a free version 

Testimonials

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Applies Toward the Following:

• Applied Data Analysis Certificate : Required Courses