CERT X489 - Integrated Digital Marketing Campaigns
Description
Plan and manage paid digital marketing campaigns across search and social platforms.Outline
Integrated Digital Marketing Campaigns focuses on how organizations plan, execute and manage paid digital advertising across major platforms like search engines and social media. Designed for professionals who work with digital marketing channels, this noncredit course provides a practical foundation in how paid media supports brand visibility and business goals.
Learners will examine how targeting, budgeting and bidding strategies shape campaign performance. Through hands-on activities, participants will learn how to identify the right audiences, allocate resources effectively and use performance data to adjust campaigns in real time. The course emphasizes return on investment and how data-driven decisions help maximize the impact of advertising spend.
The course also explores how paid campaigns fit within a broader digital marketing strategy. Learners will examine how paid media works alongside content, SEO and organic engagement to support a consistent brand presence. By the end of the course, participants will be prepared to develop coordinated campaigns in which paid and organic efforts reinforce one another.
Course Outcomes
Learners will be able to:
- plan and execute paid digital marketing campaigns across multiple platforms.
- apply targeting, budgeting and bidding strategies to improve campaign performance.
- integrate paid media with digital marketing strategies, content and SEO to strengthen brand visibility.
Course Format
This six-week course blends elements of asynchronous and synchronous components to provide learners with flexibility in project work, while also having face-to-face time with instructors and fellow learners via Zoom.
Each week learners will:
- attend one 60-minute Zoom, during which students will participate in discussions and workshop their project with the instructor and peers
- complete three to four hours of assignments or project work
Learners will be graded based on completion of assessed assignments/projects.
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Applies Toward the Following:
- Digital Marketing Certificate : Required Courses