CERT X506 - AI for Marketing Teams, Agencies and Client Delivery
Description
Leverage AI to streamline team workflows, client management and project execution while ensuring data privacy and brand governance.Outline
Over six weeks, learners will apply AI-supported marketing practices in team, agency and client-facing environments. Students will learn how to use AI to support client discovery, campaign planning, production workflows, team collaboration, reporting and stakeholder communication.
Through hands-on exercises, peer collaboration, and real-world scenarios, students will design AI-assisted systems for managing marketing projects from intake through execution, review, delivery and reporting. Learners will also examine responsible AI use in collaborative settings, including data privacy, brand governance, quality control, transparency and approval processes. By the end of the course, learners will have a portfolio-ready package that demonstrates how AI can improve marketing efficiency, consistency and strategic value.
We recommend taking AI for Productivity first if you do not have experience using AI tools and prompting.
Course Outcomes
Learners will learn how to:
- apply AI tools to support client discovery, stakeholder intake, project scoping, marketing briefs and campaign planning.
- design AI-supported marketing workflows for team or agency environments, including production, review, approval, delivery and documentation processes.
- develop reusable AI prompt libraries, brand voice guides, content review systems and workflow templates that support consistent marketing execution.
- evaluate AI-assisted marketing work for accuracy, brand alignment, accessibility, privacy, ethical use and client or stakeholder readiness.
- produce and present a client or team delivery package that includes strategy, workflow documentation, campaign assets, reporting and governance recommendations.
Course Format
This six-week course blends elements of asynchronous and synchronous components to provide learners with flexibility in project work, while also having face-to-face time with instructors and fellow learners via Zoom.
Each week, learners will:
- attend one 90-minute Zoom, during which students will participate in discussions and workshop their project with the instructor and peers
- complete three to four hours of assignments or project work
Learners will be graded based on completion of assessed assignments/projects.
Testimonials
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Applies Toward the Following:
- AI for Marketing Professionals Certificate : Required Courses