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Description

Take new products from concept to product.

Outline

New product development is a disciplined and defined set of tasks and steps that describe the normal means by which a company converts embryonic ideas into salable products or services. This course describes the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. In the course, you will learn the key success factors in new product development, and discover ways to bring those factors to bear in your own organization.

Following this course you will be able to:

  • Distinguish between innovation and invention
  • Recognize and apply a number of techniques used to generate and screen new product ideas
  • Develop a clear marketing strategy for a selected new product idea, while taking into account the major factors contributing to success and failure in new product development
  • Develop an action plan for improving NPD in your business
  • Use success factors in NPD: corporate strategy, strategic management, cultural factors, organizational structure, information, uncertainty management, people and process

CANCELLATIONS are subject to a ten-percent processing fee if received 5 or fewer working days before the program start. REFUNDS are not granted if you cancel on or after the first day of the program. Notice may be emailed to ccapsreg@umn.edu or faxed to (612) 624-5359.

To register for all courses at once and receive a 10% discount, click on the Project Management Certificate link below.

Applies Toward the Following:

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Enroll Now - Select a section to enroll in

Section Title
Project Management and New Product Development
Type
Online
Days
M, T
Time
12:00PM to 3:00PM
Dates
Oct 19, 2020 to Oct 20, 2020
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $470.00
University of Minnesota Employee non-credit $235.00
Potential Discount(s)
Section Details
Contact: 612-625-2900 - ccapsreg@umn.edu
Section Title
Project Management and New Product Development
Section Schedule
Date and Time TBA
Location
Course Fee(s)
Course Fee non-credit $470.00
University of Minnesota Employee non-credit $235.00
Potential Discount(s)
Section Details
Contact: 612-625-2900 - ccapsreg@umn.edu
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