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Description

Understand how people use the web to acquire the tools to take a marketing approach in writing effective web site copy.

Outline

Write concise, compelling web site copy

When writing for the web, "less is more." That's because users don't read web sites; they scan and select the information they seek. As a writer, reader, or approver of web copy, you will learn the top ten tips for writing good web copy, content development planning, audience focus, content organization that facilitates scanning, web navigation principles, and effective use of headings, titles, labels, and hyperlinks. You are encouraged to bring web copy samples. This is not a web development course.

Following this course you will be able to:

  • Understand how people really use the web
  • Take a marketing approach to web copy
  • Plan effectively for web content
  • Incorporate tenets of good web writing
  • Apply principles of web navigation and organization

 

CANCELLATIONS are subject to a ten-percent processing fee if received 5 or fewer working days before the program start. REFUNDS are not granted if you cancel on or after the first day of the program. Notice may be faxed to (612) 624-5359.

To register for all courses at once and receive a 10% discount, click on the Business Writing or Communications Certificate link below.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Writing for the Web
Type
--
Days
Th
Time
9:00AM to 4:00PM
Dates
Aug 08, 2019
Campus
Twin Cities
Building
Continuing Education & Conference Center
Schedule and Location
Contact Hours
6.0
Location
Course Fee(s)
Course Fee non-credit $420.00
Drop Request Deadline
Aug 01, 2019
Transfer Request Deadline
Aug 07, 2019
Section Details
Contact: Information Center - 612-624-4000 - ccapsinfo@umn.edu
Section Title
Writing for the Web
Type
--
Days
W
Time
9:00AM to 4:00PM
Dates
May 20, 2020
Campus
Twin Cities
Building
Continuing Education & Conference Center
Schedule and Location
Contact Hours
6.0
Location
Course Fee(s)
Course Fee non-credit $420.00
Drop Request Deadline
May 13, 2020
Transfer Request Deadline
May 19, 2020
Section Details
Contact: Information Center - 612-624-4000 - ccapsinfo@umn.edu
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