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Description

Write concise, compelling website copy.

Outline

When writing for the web, "less is more" as readers rapidly scan for the information they seek. 

In this course, you’ll review current and future trends in web writing practices. You’ll learn how to implement a marketing approach in writing effective website copy. You’ll hone your web writing abilities and develop varied skills that include: content development planning, audience focus, content organization that facilitates scanning, web navigation principles, and effective use of headings, titles, labels, and hyperlinks. 

You are encouraged to bring web copy samples. 

Note: This is not a web development course.

Course Outcomes

At the end of this course, you’ll be able to:

  • describe how people are currently using the web.
  • take a marketing approach to web copy.
  • plan effective web content.
  • incorporate the tenets of good web writing.
  • apply principles of web navigation and organization to your writing.

Testimonials

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Applies Toward the Following:

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Section Title
Writing for the Web
Type
Online
Days
T, W
Time
12:00PM to 3:00PM
Dates
Feb 08, 2022 to Feb 09, 2022
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $420.00
U of MN Employee Discounted Course Fee non-credit $210.00
Potential Discount(s)
Section Details
Contact:  612-625-2900 - ccapsreg@umn.edu
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