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Description

Value Proposition Design workshops are open to University of Minnesota faculty, Mayo staff and student researchers who want to learn about the processes and resources available in developing value propositions to bring an innovation to market. Researchers who have been invited to apply for MN-REACH grants are especially encouraged to participate.

Outline

Workshop 1: Product-Market Fit

  • Who is the customer? Healthcare purchasing roles
  • Defining and assessing "unmet medical need"
  • Value proposition canvas

Workshop 2: Customer Discovery

  • Customer discovery methodologies: interview and observational protocols
  • How to communicate with potential customers and stakeholders
  • Project-specific customer discovery plans

Workshop 3: Pathway to Commercialization

  • FDA approval
  • Reimbursement considerations
  • Competitive landscape

Workshop 4: Market Assessment

  • Technology adoption
  • Beachhead market
  • Market sizing

Objectives

  • Develop competence in customer discovery methods
  • Able to apply regulatory, reimbursement, and market potential considerations to commercialization research
  • Determine initial product/service application to a specific market, as well as longer-term market potential
  • Participants' project proposals incorporate market-facing elements expected by NIH-REACH

Testimonials

"I have been very impressed with the support provided by the MN-REACH team. I learned a lot about the commercialization process that will be useful throughout my career. The class content and discussions with experts from industry have given me insight into how to design my next round of experiments to maximize the likelihood of translation to the clinic."

About MIN-Corps

With support from the National Science Foundation, MIN-Corps is a joint initiative of the College of Science and Engineering, the Office for Technology Commercialization, and the Carlson School of Management’s Gary S. Holmes Center for Entrepreneurship.

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Enroll Now - Select a section to enroll in

Section Title
Medical Innovation Value Proposition Design Workshops
Type
Workshop
Days
W
Time
1:00PM to 4:00PM
Dates
Oct 16, 2019 to Oct 23, 2019
Campus
Twin Cities
Type
Workshop
Days
W
Time
1:00PM to 4:00PM
Dates
Nov 06, 2019 to Nov 20, 2019
Campus
Twin Cities
Schedule and Location
Contact Hours
12.0
Location
Delivery Options
Workshop  
Course Fee(s)
General Admission non-credit $999.00
UMN participant non-credit $0.00
Drop Request Deadline
Oct 17, 2019
Transfer Request Deadline
Oct 09, 2019
Section Details

Location: East Bank Campus

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