Value Proposition Design workshops are open to University of Minnesota faculty, Mayo staff and student researchers who want to learn about the processes and resources available in developing value propositions to bring an innovation to market. Researchers who have been invited to apply for MN-REACH grants are especially encouraged to participate.


Workshop 1: Product-Market Fit

  • Who is the customer? Healthcare purchasing roles
  • Defining and assessing "unmet medical need"
  • Value proposition canvas

Workshop 2: Customer Discovery

  • Customer discovery methodologies: interview and observational protocols
  • How to communicate with potential customers and stakeholders
  • Project-specific customer discovery plans

Workshop 3: Pathway to Commercialization

  • FDA approval
  • Reimbursement considerations
  • Competitive landscape

Workshop 4: Market Assessment

  • Technology adoption
  • Beachhead market
  • Market sizing


  • Develop competence in customer discovery methods
  • Able to apply regulatory, reimbursement, and market potential considerations to commercialization research
  • Determine initial product/service application to a specific market, as well as longer-term market potential
  • Participants' project proposals incorporate market-facing elements expected by NIH-REACH


"I have been very impressed with the support provided by the MN-REACH team. I learned a lot about the commercialization process that will be useful throughout my career. The class content and discussions with experts from industry have given me insight into how to design my next round of experiments to maximize the likelihood of translation to the clinic."

About MIN-Corps

With support from the National Science Foundation, MIN-Corps is a joint initiative of the College of Science and Engineering, the Office for Technology Commercialization, and the Carlson School of Management’s Gary S. Holmes Center for Entrepreneurship.

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