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Description

Focus groups are useful prior to, during and after programs, events or experiences. They are helpful in assessing needs, generating information, developing plans, testing new programs and ideas, improving existing programs and evaluating outcomes.

This workshop is an interactive, intensive (yet enjoyable) overview of focus group procedures that can be used in public and non-profit environments. Practical approaches to determining the appropriate use of focus group studies, design options, developing questions, recruiting participants, moderating skills, and analyzing and reporting results are emphasized.

There are three sessions offered for 2019.  The dates for each session are:

Session 1: January 14-15
Session 2: January 16-17
Session 3: March 18-19

Objectives

At the conclusion of this program, participants will be able to:

  • Describe the process and procedures for planning successful focus group studies
  • Demonstrate ability to moderate focus groups
  • Develop workable and useful questions for focus group studies
  • Identify several strategies for analyzing focus group results

About the Instructors

  • Richard A. Krueger, PhD, is a University of Minnesota professor emeritus. He taught qualitative research methods and program evaluation and served as the evaluation leader for the University of Minnesota Extension Service for more than 20 years. Although trained as a quantitative researcher, Krueger teaches courses and workshops on focus group interviews throughout the United States and internationally.

    Mary Anne Casey, PhD, is an adjunct professor at the University of Minnesota and an independent consultant helping government agencies, educational institutions, health care providers, foundations, and community groups listen to their customers and employees. She has taught graduate-level courses at the University of Minnesota, University of South Florida, and University of Michigan.

Registration

The registration fee for this two-day workshop is $350. You will receive an email letter outlining program logistics two weeks prior to the start of the workshop.

Requests for refunds will be honored in full if a written cancellation request is received 7 days prior to the course date. After that date, a $50 administration fee will be charged to all refund requests. The Centers for Public Health Education and Outreach (CPHEO) reserves the right to cancel any course. In the event of a course cancellation, registrants will receive a full refund of the program registration fee. CPHEO is not responsible for refund of travel or other costs incurred by registrants.

The Centers for Public Health Education and Outreach will provide a certificate of attendance verifying 1.5 CEUs (15 contact hours) offered for this program.

For more information please visit the website: http://www.sph.umn.edu/focusgroup

Contact 

For questions regarding course registration, materials and content, please contact Meghan Taylor (tayl0427@umn.edu or 612-626-8434).

For questions regarding login, user name, or password, please email help@umn.edu or call 612-301-4357

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