Focus groups are useful prior to, during and after programs, events or experiences. They are helpful in assessing needs, generating information, developing plans, testing new programs and ideas, improving existing programs and evaluating outcomes.

This workshop is an interactive, intensive (yet enjoyable) overview of focus group procedures that can be used in public and non-profit environments. Practical approaches to determining the appropriate use of focus group studies, design options, developing questions, recruiting participants, moderating skills, and analyzing and reporting results are emphasized. This will be an in-person workshop conducted over the course of two days.

There are three sessions offered for 2023.  The dates for each session are:

Session 1: January 9-10, 2023

Session 2: January 11-12, 2023

Session 3: March 6-7, 2023

Registration will open on Tuesday, November 8 for both academic and non-degree-seeking students. All sessions will be in-person on the University of Minnesota Twin Cities campus.

Additional information can be found on the Focus Groups website: z.umn.edu/FocusGroups23


At the conclusion of this program, participants will be able to:

  • Describe the process and procedures for planning successful focus group studies
  • Demonstrate ability to moderate focus groups
  • Develop workable and useful questions for focus group studies
  • Identify several strategies for analyzing focus group results

About the Instructors

  • John M. LaVelle, PhD, is a University of Minnesota Assistant Professor in the Department of Organizational Leadership, Policy, and Development. LaVelle's work focuses on the formal development of the evaluation profession including evaluation theory and practice, research on evaluation, the teaching of evaluation, and more.


The registration fee for this two-day workshop is $595. You will receive an email letter outlining program logistics two weeks prior to the start of the workshop.

Requests for refunds will be honored in full if a written cancellation request is received 7 days prior to the course date. After that date, a $50 administration fee will be charged to all refund requests. The Centers for Public Health Education and Outreach (CPHEO) reserves the right to cancel any course. In the event of a course cancellation, registrants will receive a full refund of the program registration fee. CPHEO is not responsible for refund of travel or other costs incurred by registrants.

The Centers for Public Health Education and Outreach will provide a certificate of attendance verifying 1.5 CEUs (15 contact hours) offered for this program.

For more information please visit the website: http://www.sph.umn.edu/focusgroup


For questions regarding course registration, materials and content, please contact Linda Yang (yang3997@umn.edu).

For questions regarding login, user name, or password, please email help@umn.edu or call 612-301-4357

Enroll Now - Select a section to enroll in
Section Title
Designing and Conducting Focus Group Interviews
M, T
8:30AM to 4:30PM
Mar 06, 2023 to Mar 07, 2023
Twin Cities (US Central Time)
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Full Pay non-credit $595.00
Section Details
The dates for this section are March 6-7, 2023 and will be held in person on the University of Minnesota Twin Cities campus.
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