Festivals and events create community pride in what makes a place unique and special. The COVID-19 global pandemic has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.

What marketing strategies will help you bring back an event? How do you manage an event’s financial health and sponsor relationships? Let’s explore the answers together, as you pivot, maintain critical relationships, and reset your events.

Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

Considering the financial pressure caused by the COVID-19 pandemic, the Tourism Center is offering a special early bird rate to the Fall 2022 class: Register by Sep 16, and you will get $150 off the regular registration fee.

Six Continuing Education Credits (CEUs) are available to those completing the full course.

Link to the Tourism Center Festival and Event Management program page.

Course Instructor

Xinyi Qian

Online Course Access

(access granted after registration completion)

For registration assistance


For Guest Account / Login Help

612-301-4357, help@umn.edu, Let them know you are using a guest account to register for a non-credit Canvas course.


Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .