Our course is offered online over a six-week period. Each week focuses on an essential aspect of festival and event management. Professionals with expertise and experience in the field teach each section of the course.

At the end of this course, you will be able to:
-Create a business plan for a festival or event of your choice.
-Create and implement site management strategies, particularly in the context of a public health crisis.
-Create and execute marketing strategies and messaging.
-Manage a festival’s financial health and sponsor relationships.
-Oversee the recruitment, management, and retention of staff and volunteers.
-Identify appropriate approaches to assess sentiment and satisfaction among attendees and other stakeholders.

You can apply for a Certificate of Completion by actively participating in the course, completing all assignments, completing the Timely Topic, and submitting a business plan for a festival or event of your choice by a pre-designated deadline. For more details visit the website: extension.umn.edu/courses-and-events/festival-and-event-management.

Early Bird Pricing ($449) through Sept 15; Regular Pricing ($599) starts Sept 16.

Course Instructor

Xinyi Qian

Online Course Access

(access granted after registration completion)

For registration assistance


For Guest Account / Login Help

612-301-4357, help@umn.edu, Let them know you are using a guest account to register for a non-credit Canvas course.


Enroll Now - Select a section to enroll in
Section Title
Festival and Event Management online course
Online, self paced
Sep 25, 2023 to Nov 03, 2023
Delivery Options
Self Paced Online  
Course Fee(s)
Section Details
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