Learn basic video production and storytelling techniques to use in social media production.


This instructor-led workshop applies basic video production and storytelling techniques to social media production. The course runs for 6 weeks with 2 - 3 hours of self-paced work and a weekly 90-minute workshop held on Zoom.

Videos have become an incredibly powerful medium for telling stories and capturing people's attention. However, creating a compelling video that effectively communicates your message requires planning, an understanding of the story you want to tell, and a variety of technical skills to seamlessly merge story components with visuals.

In this course, we will explore the art of video storytelling from start to finish. We’ll cover everything from preproduction planning and scriptwriting to postproduction editing and optimization for different platforms. We will also discuss how to combine different components of a story, such as characters, setting, and conflict, with visual and audio elements, to create an immersive and impactful video.

After completing the course, you’ll have foundational knowledge of the video storytelling process—and be able to effectively communicate your message and captivate your audience. So let's get started on this exciting journey of visual storytelling!

Course Dates and Times

The next available course runs Monday, September 9 - Sunday, October 20, 2024.
Learners and instructors will meet as a group to workshop their design project at 6:00 p.m.–7:30 p.m. US Central Time on: 

  • September 11, 18, 25, October 2, 9 & 16,

Course Outcomes

At the end of this course, you’ll be able to:

  • apply concepts of ethical visual storytelling to social media video production.    
  • adapt traditional visual storytelling methods to the fast-paced world of social media videos.
  • create a 60-second, ethical and effective message-driven social media video. 
  • apply accessibility and organic optimization methods to increase video impact and reach across multiple audience-types.
  • demonstrate knowledge of video production processes, including pre-production, production, and post-production.

Course Format

This six-week course blends elements of asynchronous and synchronous components to provide learners with flexibility in project work, while also having face-to-face time with instructors and fellow learners via Zoom. 

Each week students will:

  • attend one 90-minute Zoom, during which students will participate in discussions and workshop their project with the instructor and peers
  • complete three hours of assignments or project work

Students will be graded based on completion of a final project. Course completers will have a video project to use in their portfolio as well as a certificate of completion.

Week Module Learning Outcomes
1 Intro to Visual Storytelling Describe elements and analyze techniques of video production and messaging; describe tactics of influencers to develop loyal audiences
2 From Idea to Story Combine visual and written storytelling ideas, keeping accessibility protocols in mind; adapt visual stories to social media
3 From Story to Plan Apply logistical elements of production such as time, budgets, shot lists
4 From Plan to Production Develop first story iteration; assess and modify as needed
5 From Production to Post-Production Develop “fine cut” for peer review; offer peers constructive feedback
6 From Post-Production to Optimization and Reflection Optimize titles and summaries with key words; apply accessibility protocols such as closed captioning


Technology Requirements

To participate in this course, learners will need:

  • to download Adobe Rush Starter - you do not need to purchase the full Adobe Access plan. To download the free version scroll down the page to find the Adobe Rush Starter “Download for Free”  link. Do not select “Buy now” or “Start Now” at the top of the page.
    • We recommend you use a personal account to download and access Adobe Rush.
    • While Adobe Rush is available for mobile devices, we recommend using a computer with the minimum system requirements for Adobe Rush.
  • access to a smartphone able to film in 1080 (HD), preferably 4K.
  • enough storage space on the device (preferably a smartphone) to store around 2GB of videos.

If your devices do not meet these requirements or you do not own a smartphone, to capture video (but not to edit) you may instead use:

  • a tablet able to film in 1080 (HD), preferably 4k with storage space for video.
  • A DSLR camera or other digital camera
    • We recommend a camera such as a GoPro HERO8 (MicroSD Card required) which is able to record up to 4K quality, record audio, and capture photos.

Please note: we highly prefer you to use a smartphone if you have access to one. Instructors will only be able to provide support on smartphone device usage for filming.

We recommend using an external hard drive and/or cloud-based backup storage. This is not required but always a good idea when working on video production.


Do I need to attend all Zoom sessions?

You are encouraged to attend all Zoom sessions of the course. During the live Zoom sessions, you will participate in valuable discussions and workshops that will aid in meeting the course learning objectives.

When is the course open?

The course Canvas site will open on the Wednesday before the first day of the course. All the modules will open on the first day of the course.


Registering yourself with a credit card or U of M EFS number?
Select your preferred section and click Add to Cart.


Registering others or via other means (check, invoice, third-party credit card)? 
Register using the Other Payment Type Form

Enroll Now - Select a section to enroll in
Section Title
Video Storytelling
Online, instructor led
Sep 09, 2024 to Oct 20, 2024
Delivery Options
Instructor Led Online  
Course Fee(s)
Course Fee $690.00
U of MN Employee Discounted Course Fee $315.00
Potential Discount(s)
Section Details

The next available course runs Monday, September 9 to Sunday, October 20, 2024.

Learners and instructors will meet as a group to workshop their design project at 6:00 p.m.–7:30 p.m. US Central Time on: 

September 11, 18, 25, October 2, 9, 16

For questions: ccapsreg@umn.edu or 612-625-2900

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