A deep dive into using data for your volunteer recruitment efforts. AEMTV 2.0 is the next step to growing your skills when it comes to working with volunteers. This short, two-week professional development opportunity builds upon the concepts and resources presented during the original Achieving the Extension Mission course. This training is intended to equip staff to use high-quality data to achieve outreach and volunteer retention goals.

Audience: This course is offered nationally to Extension professionals who have previously completed the seven-week course, "Achieving the Extension Mission Through Volunteers."

Course structure

Participants will engage in four facilitated webinars during a two-week time frame with 4 to 6 hours of course work each week to be done between webinar sessions.


Sessions 1 and 2: Participants will

  • Understand what makes high-quality, reliable data.
  • Discover high-quality data and where you can find it.
  • Develop skills for interpreting data sets.
  • Gather and assess their community data.
  • Identify current volunteer data and note strengths, weaknesses, and population trends and identify audiences that are underrepresented.
  • Be able to define parity and understand Extension's commitment to equity.
  • Identify areas for growth.

Session 3: Participants will

  • Develop a narrative explaining their data.
  • Identify opportunity gaps.
  • Discover outreach and retention strategies.
  • Develop a recruitment plan.

Session 4: Participants will

  • Share their presentations and receive feedback from facilitators.
  • Assess organizational readiness for change.
  • Explore Tuckman's model.

Technical requirements

  • High-speed internet connection
  • Headset/earbuds for webinars

Registration and payment

  • Each registration must be completed separately. (That is, it is not possible to put multiple participants' registrations into your "cart" and check them all out at once.)
  • Payment must be made at the time of registration.
  • Payment is accepted by credit card only. (No POs, invoices or payment by check.)
  • We recommend that participants register themselves, but it is possible for another staff member to register a participant. That person will be creating an account for the participant and will need to share the password they create with the participant.
  • It is essential that if someone other than the participant is registering the participant, they enter the participant's email address (NOT their own) when they register that person

Cancellation policy

Registration will remain open until February 1 or until maximum capacity is reached, whichever comes first. Cancellations on or before the Friday before the course start date will be fully refunded; no refunds will be issued for later cancellations. If you have questions or need to cancel your registration, please call 612-624-1999.


  • Course content questions: Terry Straub, strau097@umn.edu
  • Registration questions: Colleen Byrne, byrne015@umn.edu, 612-624-1999
  • Questions regarding technical issues: UM Technology Help, help@umn.edu, 612-301-4357
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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