Description

This workshop will examine how DEI influences marketing practices and consumer preferences. First, DEI influences how companies reevaluate their hiring and recruitment processes to promote diversity within their marketing teams. A diverse workforce brings varied perspectives and ideas to the table and helps craft innovative marketing strategies that appeal to a wider range of consumers. Additionally, DEI-driven marketing reduces consumer vulnerability in the workplace through inclusive and diverse targeting, segmenting, and positioning strategies. Second, more consumers demand that brands stand for social justice and equality; they expect companies to be responsible corporate citizens, not just profit-driven entities, and they want to support brands that share their social and ethical concerns. Moreover, consumers are more likely to engage with marketing campaigns that are inclusive and diverse. DEI also influences consumers in their purchasing decisions, with consumers preferring products and services from companies that actively support DEI. Through case studies, active discussion, and interactive exercises, you will gain insights into how DEI can better position marketers to connect with a broader, more diverse, and socially conscious audience, fostering greater brand loyalty and trust.

Other Workshops in This Program:

• CBLD X101 Developing DEI Strategies for Businesses 
• CBLD X102 Innovating for Inclusion: Rethinking Recruiting, Staffing, and Retention Strategies to Enhance DEI
• CBLD X103 Business, Not Bias: Using Inclusive Language in Professional Contexts 
• CBLD X104 Navigating the Legal Landscape of DEI in Organizations 
• CBLD X106 Intersection of Finance and DEI: CSR and the Triple Bottom Line 
• CBLD X107 Me, Biased? No Way! Overcoming Unconscious Biases in Managerial Decision-Making 
• CBLD X108 Transforming Business Culture: Leading Diversity, Equity, and Inclusion for Success 
• CBLD X109 Leveraging AI and Data Analytics to Keep Your DEI Efforts on Track 
• CBLD X110 Wellbeing at Work and Why it’s Important to Your DEI Efforts 

To enroll in the workshop:

• Individual Participants planning to pay with a credit/debit card, simply click the "add to cart" option.

• All others, including Organizations with multiple participants, please click here.

Applies Toward the Following:

• Leading Equity and Inclusion in Business : CLEIB Workshops