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Description

This workshop will examine how DEI influences marketing practices and consumer preferences. First, DEI influences how companies reevaluate their hiring and recruitment processes to promote diversity within their marketing teams. A diverse workforce brings varied perspectives and ideas to the table and helps craft innovative marketing strategies that appeal to a wider range of consumers. Additionally, DEI-driven marketing reduces consumer vulnerability in the workplace through inclusive and diverse targeting, segmenting, and positioning strategies. Second, more consumers demand that brands stand for social justice and equality; they expect companies to be responsible corporate citizens, not just profit-driven entities, and they want to support brands that share their social and ethical concerns. Moreover, consumers are more likely to engage with marketing campaigns that are inclusive and diverse. DEI also influences consumers in their purchasing decisions, with consumers preferring products and services from companies that actively support DEI. Through case studies, active discussion, and interactive exercises, you will gain insights into how DEI can better position marketers to connect with a broader, more diverse, and socially conscious audience, fostering greater brand loyalty and trust.

Applies Toward the Following:

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Thank you for your interest in this course. For more information please contact Dr. Lin Xiu at lxiu@d.umn.edu
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