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Description

Reaching and engaging your fast-moving social media audience.

Objectives

No other field of professional writing can compare to social media for the rapid pace of its evolution. With new platforms added yearly, it’s hard to keep up. Effective Social Media Writing will focus your time and talents to get the best possible payoffs in terms of winning over your varied audiences.

The overall goal of the course is help you upgrade the types and levels of engagement that your social media writing achieves. In addition to previewing the latest social media newcomers, this lecture/discussion/exercise course will cover effectively writing for: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and Tumblr.

Following this course, you will be able to:

  • Make sure your social media writing “pops,” making for instant comprehension.
  • Keep your writing “verb rich”: more active verbs, fewer nouns and adjectives. 
  • Take advantage of upcoming trends in writing for the major social media platforms.
  • Connect with and blog as one of the best of social media’s “thought leaders.”
  • Ensure happy marriage of text and image/video.
  • Craft more effective video scripts.
  • Make your social media “voice” sound real, at your conversational best.

CANCELLATIONS are subject to a ten-percent processing fee if received 5 or fewer working days before the program start. REFUNDS are not granted if you cancel on or after the first day of the program. Notice may be emailed to ccapsreg@umn.edu or faxed to (612) 624-5359.

To register for all courses at once and receive a 10% discount, click on the Business Writing or Communications Certificate link below.

Applies Toward the Following:

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Enroll Now - Select a section to enroll in

Section Title
Writing for Social Media
Type
Online
Days
M, T
Time
12:00PM to 3:00PM
Dates
Nov 30, 2020 to Dec 01, 2020
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $420.00
University of Minnesota Employee non-credit $210.00
Potential Discount(s)
Section Details
Contact:  612-625-2900 - ccapsreg@umn.edu
Section Title
Writing for Social Media
Type
Online
Days
T, W
Time
12:00PM to 3:00PM
Dates
Jun 22, 2021 to Jun 23, 2021
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $420.00
University of Minnesota Employee non-credit $210.00
Potential Discount(s)
Section Details
Contact:  612-625-2900 - ccapsreg@umn.edu
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