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Description

Strategically engage your fast-moving social media audience.

Outline

As more and more audiences have moved to social media, writing for social media has become an increasingly important professional skill. 

This course will help you focus your writing to inform and motivate your varied audiences on social media. You’ll learn how to make social media posts “pop” and guarantee audiences understand your message instantly. 

You’ll increase your levels of engagement on social media through effective, active social media writing and develop your ability to be a social media “thought leader.” In addition to previewing the latest social media newcomers, this course will cover writing for Facebook, Twitter, LinkedIn, YouTube, and Instagram.

Course Outcomes

At the end of this course, you’ll be able to:

  • understand your audience. 
  • define your social media voice.
  • write using more active verbs, with fewer nouns and adjectives. 
  • take advantage of upcoming trends in writing for the major social media platforms.
  • ensure that text and visual media work together.
  • craft effective video scripts.
  • make your social media “voice” sound human and conversational.

Objectives

 

CANCELLATIONS are subject to a ten-percent processing fee if received 5 or fewer working days before the program start. REFUNDS are not granted if you cancel on or after the first day of the program. Notice may be emailed to ccapsreg@umn.edu or faxed to (612) 624-5359.

To register for all courses at once and receive a 10% discount, click on the Business Writing or Communications Certificate link below.

Applies Toward the Following:

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Enroll Now - Select a section to enroll in

Section Title
Writing for Social Media
Type
Online
Days
T, W
Time
12:00PM to 3:00PM
Dates
Jun 22, 2021 to Jun 23, 2021
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $420.00
U of MN Employee Discounted Course Fee non-credit $210.00
Potential Discount(s)
Section Details
Contact:  612-625-2900 - ccapsreg@umn.edu
Section Title
Writing for Social Media
Type
Online
Days
T, W
Time
12:00PM to 3:00PM
Dates
Nov 30, 2021 to Dec 01, 2021
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $420.00
U of MN Employee Discounted Course Fee non-credit $210.00
Potential Discount(s)
Section Details
Contact:  612-625-2900 - ccapsreg@umn.edu
Section Title
Writing for Social Media
Type
Online
Days
T, W
Time
12:00PM to 3:00PM
Dates
Jun 21, 2022 to Jun 22, 2022
Campus
Online
Schedule and Location
Contact Hours
6.0
Location
  • Online
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $420.00
U of MN Employee Discounted Course Fee non-credit $210.00
Potential Discount(s)
Section Details
Contact:  612-625-2900 - ccapsreg@umn.edu
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