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Description

You've identified a specific innovation that you think you may want to commercialize. Now what?

Join this series of four bi-weekly, half-day, hands-on workshops applying the Value Proposition Canvas and Customer Discovery methods to specific projects. External industry executives, as well as experts from the Office for Technology Commercialization, the UMN Libraries, and the Carlson School of Management will be available to help.

You'll learn and apply the Lean LaunchPad customer development concepts promulgated by the NSF I-Corps program. Participation in this program can lead to qualification for the national I-Corps Teams program, which includes a $50,000 grant.

Value Proposition Design workshops are open to University of Minnesota faculty, staff and student researchers who want to learn about the processes and resources available in developing value propositions to bring an innovation to market.

Outline

These workshops build on the overview provided at the Technology Commercialization Bootcamp, now going into more depth and focusing on the participants? own projects.

Session 1: Product-Market Fit

Session 2: Customer Discovery

Session 3: Pathway to Commercialization

Session 4: Market Assessment

About MIN-Corps

With support from the National Science Foundation, MIN-Corps is a joint initiative of the College of Science and Engineering, the Office for Technology Commercialization, and the Carlson School of Management’s Gary S. Holmes Center for Entrepreneurship.

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